Exercise Communities as ‘Third Spaces’: Why Connection Matters in Fitness
Fitness facilities have traditionally been viewed as places to train, somewhere between work and home, where people exercise. Increasingly, however, research in behavioural science and public health is highlighting the importance of “third spaces”: environments outside of home (first space) and work (second space) that provide connection, belonging and shared purpose.
For many Australians, gyms, group training studios and community fitness programs are becoming important third spaces. This shift has meaningful implications for fitness professionals.
Long-term exercise adherence is strongly influenced by social connection. Studies consistently show that individuals are more likely to maintain physical activity when they feel a sense of belonging within a group. Social accountability, shared goals and peer encouragement all contribute to sustained participation. In contrast, isolation and lack of connection are linked to higher dropout rates.
From a psychological perspective, exercise communities can satisfy three core drivers of motivation identified in self-determination theory: autonomy, competence and relatedness. While programming and skill development address competence, it is relatedness—the sense of belonging—that often determines whether clients stay.
This is particularly relevant in Australia, where social disconnection and loneliness have been identified as emerging public health concerns. Community-based fitness environments can offer protective benefits that extend beyond physical outcomes. Participants frequently report improved mood, reduced stress and increased confidence when training in supportive group settings.
For trainers and facility operators, the concept of third spaces requires a deliberate approach to culture building. Community does not happen by accident. It is shaped by leadership behaviours, communication style and the environment created during sessions.
Practical strategies to strengthen community within fitness settings include:
- Learning and using client names consistently
- Encouraging structured partner or small-group activities
- Celebrating milestones publicly
- Hosting low-pressure social events outside training sessions
- Establishing shared challenges with inclusive participation
It is equally important to ensure that community culture remains welcoming and inclusive. Fitness environments that unintentionally create cliques or intimidation can undermine the very belonging they aim to foster. Clear behavioural standards, inclusive language and conscious leadership are essential.
The commercial benefits of a strong community should not be overlooked. Facilities with high social cohesion typically report stronger retention rates and higher referral activity. Clients who feel connected are more likely to remain engaged during challenging life periods.
As the industry continues to evolve, fitness professionals who recognise their role not just as trainers but as community facilitators will be better positioned to support long-term health behaviour change.